Go-to-Market realization in Belgium & The Netherlands
VTU expanded into BE/NL to win fast market access in two major (bio)pharma & chemicals ecosystems—supported by private equity (DPE).
- Client
- VTU Group
- Industry
- Process engineering (Life Sciences / Pharma / Chemicals)
- Market
- Belgium + Netherlands
- Engagement
- Go-to-market strategy + execution
- Timeline
- 12 months
About the client
Who they are:
“VTU plans and supplies systems for the process industry…”
Context:
“Strong brand in DACH; expansion beyond…”
Client challenge
- Need fast market access in BE/NL
- Need a clear go-to-market strategy
- Need local execution capability (entity, compliance, hiring)
Our solution
Market strategy
Market sizing, segmentation, ICP definition, localized value proposition
Commercial setup
Pricing model, account-based sales strategy, outbound BD
Marketing & visibility
Local LinkedIn campaigns + offline presence for credibility
Talent & operations
Entity setup (VTU Belgium), compliance, recruitment (10–15 staff)
Partnerships & M&A
Target list review + introductions to partners/acquisition candidates
Results
Accelerated market entry:
recognized supplier in BE/NL within 12 months
Commercial traction:
€3M+ order intake
Key win:
3-year framework contract with MSD Netherlands (CapEx < €10M)
Organizational readiness:
foundation team 10–15 employees + compliant local entity
Brand visibility:
positioned as credible partner for sustained growth
“Joris accelerated our entry into the (bio)pharmaceutical market…”
How we delivered
- Diagnose & strategy: We sized the BE/NL opportunity, defined ICPs, and localized VTU’s value proposition.
- Build credibility & access: We launched local visibility (incl. LinkedIn + offline presence) and opened doors to priority accounts.
- Execute & scale locally: We set up the local entity and compliance, recruited the first team, and supported commercial execution.
